Hi Guys!! I'm Abby Farle.

Oh, wait, I'm not. You know why? Because Abby Farle is fake. I'm Jeremy Goldman, author of the upcoming Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media and blogger at jeremygoldman.com.

You know why I'm not lying to you about who I am? Because lying to further a cause sucks. Brands shouldn't do it. Advocates of those brands shouldn't do it.

I'm sure many of you have seen that Chick-Fil-A has allegedly created Abby Farle to stick up for their policies. The truth is still coming out - but we do know that Abby Farle - at least the one in the picture - is a fake.

Assuming for a second Abby Farle is 100% the creation of a brand - or a brand representative - doesn't that suck? Shouldn't we be past this type of idiotic manipulation as a society?

In my mind, we are. That's why I'd like to encourage all of you to avoid any brand that speaks down to you or misleads you in any way. We're smart, and we're owed better.

Thanks for listening!